Zeta Global Signs Deal for Senso to Strengthen AI Discovery Offerings
AI
Acquisition
AI Marketing
Customer Intelligence
Frontier Models
Generative Engine Optimization
GEO
Senso
Zeta Global
TLDR: Zeta Global signed an agreement to acquire Y Combinator-backed AI engineering firm Senso on Oct. 5. Senso’s technology already powers Zeta’s Generative Engine Optimization offering for AI answers. Zeta aims to improve brand visibility across ChatGPT, Gemini, Claude, and Google AI Overviews. Senso co-founder and CEO Saroop Bharwani and the Senso team will join [...]
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Source: Source: Blockonomi